I design complex systems that feel simple to use.

I've always wanted to know how things work. As a kid, that meant borrowing my dad's tools and taking apart whatever electronics I could get my hands on — no internet to guide me, just curiosity and a screwdriver. These days it means the same instinct pointed at enterprise software: figuring out how AI can actually anticipate, recommend, and automate for the people using it — without taking them out of the loop.

The path here wasn't a straight line. I studied media in the UK, dropped out, spent seven years welding, then left the country to travel before landing in Los Angeles in 2014. General Assembly's UX program in 2015 is where design stopped being a thing I dabbled in and became the thing. A stretch of freelance work followed, then Evite, then AutoSoft, before I found a home at Stellar Agency in 2021.

What I care about most right now is enterprise AI — B2B and B2C both — and how it reshapes real workflows without losing the human at the center of them. That's the thread running through HPE Product Advisor, KB Home's dashboard and iOS app, and whatever's next.

Off the clock: I'm a dad, a lifelong Nintendo collector, a guitar player, a mad fer it Oasis fan, an over-invested and suffering Tottenham Hotspur supporter, and the owner of a wine collection that's grown well past "casual interest."